About I ❤️ Okayama

What is Okayama?

Okayama Prefecture is a prefecture of Japan with the population of almost 2 million people located in the Chūgoku region on the main island of Honshu. It is well known as the “Land of Sunshine” for such a mild and comfortable climate, in combination with its geographical characteristics, makes Okayama appropriate for growing sweet and juicy fruit. It is blessed with nature; a sea, mountains and rivers, a mild climate and many sunny days. Also, there are few natural disasters and a lot of delicious foods.

Okayama Prefecture is known for Okayama Korakuen Garden, Okayama Castle known as the Black Castle, Kurashiki Bikan area, the Seto Inland Sea, three famous hot springs in Mimasaka, Hiruzen Highlands Okayama is nurtured by a rich culture and history, and entertains us with beautiful scenery that changes with the seasons.

Okayama Prefecture is also the birthplace of the legendary Samurai Musashi Miyamoto, who wrote the Book of the Five Rings as well as famous for the Japanese folklore hero Momotarō. It’s also, of course, the hometown of the creator of the brand Shin Koyamada, who is well known for his acting works in The Last Samurai.

Where is Okayama?

Okayama Prefecture is located almost in the center of the Chugoku and Shikoku regions.

In the northern area of Okayama Prefecture, the Chugoku Mountains form a boundary between the San-In area and Sanyo area.

In the southern area, the Seto Inland Sea (Setouchi) borders on Shikoku, and Okayama is located in the middle of the Sanyo Expressway (between Hyogo Prefecture on the east and Hiroshima Prefecture on the west), which runs east-west through western Japan.

As a key hub of transportation in the Chugoku and Shikoku regions from old times, Okayama has thriven on its culture and industries: In ancient times Bizen Pottery and Japanese swords (in the Bizen Osahune area), in recent times the textile industry and a modern industrial area (Mizushima Industrial Zone).

What is I ❤️ Okayama?

I ❤️ Okayama® is a registered brand that connects people who love Okayama. Okayama is a less known or a hidden land to not only even among Japanese residents, but also the foreign visitors compared to other famous tourist places such as Tokyo and Kyoto. The brand is a way to promote Okayama to those who seek to visit Japan for the first time and are looking for an alternative places to visit or live in Japan. It’s also a bridge to connect to each other among all Okayama lovers from around the world, who were born, raised, have visited, lived or worked, or are local residents in Okayama Prefecture.

All proceeds made from this brand will go to the programs of the Koyamada International Foundation (KIF), a U.S. 501(c)(3) charity organization, to help relieve underrepresented and underprivileged individuals and families.


A Message From The Creator

My wife and I created this brand to promote and connect my hometown Okayama internationally. All proceeds made from this brand go to the charity programs of the Koyamada International Foundation (KIF), a US 501(c)(3) nonprofit organization.

I am proud and privileged to be born and raised in Okayama City, Okayama Prefecture, Japan. I left my hometown to pursue my dream in the United States when I was 18 years old. I didn’t realize how important it was to always remember where I came from as a “Okayaman” and “Japanese” and how all the wonderful things my hometown could offer until I begun living oversees and looking back to Okayama from an outside perspective. No matter what I do or become in the future, the fact about Okayama being my hometown won’t change, unless I use a time machine to change my past. It is what made me who I am today and my identity.

What I like the most about Okayama are three things such as people I call “Okayaman”, fruits & foods and location. Okayama is not only well known as The Land of Sunshine, but also known as The Fruit Kingdom. Because Okayama offers mild sunny weathers, few disasters, easy to live in and access to other regions, delicious fruits and foods, and wonderful and peaceful people, it is the best to place to move to and live in among other prefectures in Japan.

Please visit to learn more about what we do here at the Koyamada International Foundation (KIF).